This made me laugh. Swatch have made 22 watches based on bad guys from each of the Bond films. I really like this idea, and seeing as how I don’t have a functioning watch anymore I reckon a Goldfinger or Moonraker would do me a world of good.

First question - what’s wrong with it?! I think it’s really cool! There’s a whole lot of hate over it at the BBC website at the moment. I mean Jesus, we’re talking 90% pure, unadulterated hate. I think the problem is that it is for a Bond film, and everyone’s so quick off the mark to call it crap unless it’s exactly what they thought it would be. Before White and Keys were revealed as the singers I thought it was gonna be Duffy, who I’m sure would have done an ace little number. Muse would have been perfect for the job but I don’t think they were ever asked. I reckon Winehouse was hit and miss - she could either have done something fantastic, or frankly, pap. The fact that Ronson scrapped whatever it is that they produced is immaterial, he’s not exactly the next John Lennon, is he? Anyway, this tune is no way as bad as people are saying, it’s pretty catchy and I’m sure it’ll grow on me even more. It seems like people just want to hark on about how much they know about Bond and music, and why change is bad. Sod em!

Here’s the link to the full song. I’m not sure how long it’ll be up, so click now (unless you like James Bond, then apparently, don’t)!